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Case Stydy Identity March 15, 2024

Wo&Wann

When launching visual identity to the local market in Germany, with over 25,000 staff. At the start of 2024, was ready to launch visual identity but faced a recognizable challenge: how to get all 80,000 users engaged?

A single cross platform application with a harmonised UX flow that help people embrace the new identity system through interaction.

Task

Help to build a unified visual system with multiple mobility options. Meaning: a single cross platform app with a harmonised UX flow that help people embrace the new identity system through play and interaction.

  • Strategy

    Design Sprints, Workshops

  • Design

    Product Design, Prototyping

  • Client

    Wo&Wann

  • Production

    Design Sprints, Documentation

  • Platforms

    Desktop, iOS, Android

⬤ 01. Challenges

Getting an extra audience of
worldwide users engaged in
a new visual identity, by
letting them quick touring.

Wo&Wann is a global leader in domestic help services, with over 25,000 staff. At the start of 2024, was ready to launch their new visual identity but faced a recognizable challenge: how to get all 80,000 users engaged?

Modern and cutting-edge approach for creating digital and connected brands, services, and products driving digital arts.

⬤ 02. Experience

A fluid visual user
experience with a
new solutions.

We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.

Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.

Color palette

/ Foundations
Primary
#ED2323
SCSS var
$color-blue

R 0
G 60
B 147
  

Magnetic Blue

Beige
#B87A1E
SCSS var
$color-Ornage

R 244
G 116
B 0
  

Golden Orange

Grey
#EFE8DC
SCSS var
$color-blue

R 58
G 113
B 173
  

Neutral Blue

Black
#ED2323
SCSS var
$color-black

R 0
G 122
B 255
  

Moonlight Black

We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.

Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.

Typography

/ Scales

Typefase
Lama Sans – ExtraBold

Usage
Headlines

Aa

Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Typefase
Lama Sans – Medium

Usage
Headings

With more than 16+ years of experience, our team has become a leader in digital design and innovations.

Typefase
Lama Sans

Usage
Paragraph 

With more than 16+ years of experience, our team has become a leader in digital design and innovations.
⬤ 03. Mobile Experience

Putting our focus on
changing the way people
think of mobile experience.

Credits

Management

Baraa Kachmir
Co Founder/ CEO

Haitham Alkoraydi
Co Founder

Anas Abu Ghazlah
Development Consultant 

Art Direction

Diaa Murshed
Brand Strategy 

Ayham Azeemah
UI/UX Design 

Production

Muhammed 
Developer

Testimonials

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